Hello
I’m Beibei Yin — a communicator, strategist, and policy campaigner with over fifteen years of experience advancing international advocacy and social impact. With a background in journalism and strategic campaigning, I help ideas resonate — and drive change.
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My work has focused on China’s influence on global climate and nature, contributing to changes in laws, policies, and corporate practices. Today, I focus on scaling locally rooted, globally informed solutions for a just and sustainable future.
My Story
I grew up in China, where my childhood memories are filled with the soft rustle of bamboo forests — vast green expanses that seemed endless. Bamboo, I learned early on, could be anything: food, toy, shelter, tool. It was both delicate and indispensable.
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Later, I came to understand that bamboo also symbolizes resilience. It bends without breaking and withstands more pressure than concrete or steel. That quiet strength has guided me on a journey devoted to campaigning for policy and corporate action to address the climate crisis.
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Over the past fifteen years, while living mostly in Europe, I’ve been nourished by new soil. After a decade in international media and NGOs, I founded Bambu Consulting in 2021 to support global changemakers in understanding and engaging more effectively with China — to raise ambition and accelerate climate and nature action.
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China’s share of global GDP has grown tenfold in my lifetime. Today, it is the world’s largest greenhouse gas emitter and the top trading partner for over 120 countries. Climate and nature have shifted from the sidelines to the center of its national strategy. Clean technologies now drive much of China’s growth and exports, and the world increasingly looks to it for climate leadership. Yet the country still faces immense challenges — from coal dependency to the global impacts of its trade and investments.
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In recent years, my work has evolved. I’ve learned deeply from grassroots and civil society actors across the Global South — especially in South America and Africa — who are reimagining development rooted in justice, community, and care for the Earth. At the same time, I’ve become grounded in Barcelona, a city with a long history of social movements, degrowth thinking, and building the commons. Through civic engagement, public events, and collective organizing, I’ve seen how local action can shape global transformation.
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My worldview has also been shaped by teachers like Thich Nhat Hanh and Indigenous communities in the Amazon, who remind us that we are part of nature — and that the future may lie in returning to ancestral ways of living with humility and harmony.
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Bambu Consulting emerged from these experiences — as a bridge between worlds, and as a practice in listening, connecting, and acting.
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The solutions to the climate and ecological crisis are already here. They are being lived, built, and defended every day. My work is to help uncover them, support them, and scale them — with integrity, courage, and care.